I WCOMTOTEC20 - 1st Workshop in Communication, Tourism and Technology

 

WorkShop site for submissions

​

​

Tourism is probably one of the activities that have been most influenced by Information and Communication Technologies. Advances in this area have generated significant changes not only in promotion and dissemination but also in planning and marketing processes. When we refer to tourism activities, we are talking about experiences, therefore, the use of ICT ceases to be informative and extends to the experiential field through digital resources - videos, virtual reality, games, 360º photographs and virtual tours, among others - mobile and geolocation applications that advise the traveler and allow them to have a first approach to the destination or the tourist product, generating a previous experience that motivates and influences the selection and decision process.

Currently, the user "takes on a major role. He goes from being a mere spectator and consumer of what the Internet offers him to becoming a creator and generator of contents and services... he participates actively" (Nafría, 2008, p. 15). Thus, since tourism is a global activity, the promotion and dissemination of tourist destinations and services had to be adapted and updated to meet the needs of the customer.

In this scenario, communication and information become relevant, and need to be analyzed through the following topics: 

• Digital tourism communication

• Positioning of tourist destinations

• Identity, image, and reputation of tourist destinations

• Tourist behaviour and experiences

• Users and tourist audiences

• Transmedia narratives at the service of tourism

​

 

Submission and Decision

​

Submitted papers must comply with the format of Smart Innovation, Systems and Technologies (see Instructions for Authors at Springer Website), be written in English (until 10-page limit), must not have been published before, not be under review for any other conference or publication and not include any information leading to the authors’ identification. Therefore, the authors’ names, affiliations and bibliographic references should not be included in the version for evaluation by the Scientific Committee. This information should only be included in the camera-ready version, saved in Word or Latex format and also in PDF format. These files must be accompanied by the Consent to Publish form filled out, in a ZIP file, and uploaded at the conference management system.

​

Submitted papers written in Spanish or Portuguese (until 15-page limit) must comply with the format of RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação (download Spanish or Portuguese instructions/template for authors), must not have been published before, not be under review for any other conference or publication and not include any information leading to the authors’ identification. Therefore, the authors’ names, affiliations and e-mails should not be included in the version for evaluation by the Scientific Committee. This information should only be included in the camera-ready version, saved in Word. These files must be uploaded at the conference management system in a ZIP file.

​​

Important Dates

​

Paper Submission: July 13, 2020

Notification of Acceptance: July 20, 2020

Payment of Registration, to ensure the inclusion of an accepted paper in the proceedings: July 31, 2020

 

Organizing committee

​

Dra. Verónica Altamirano-Benítez, Comunicación Estratégica - Universidad Técnica Particular de Loja, Ecuador

Dr. Miguel Túñez-López, Grupo de Investigación Novos Medios - Universidad Santiago de Compostela, España

Dr. Jesús Segarra-Saavedra, Grupo de investigación Comunicación y públicos específicos (COMPUBES), Universidad de Alicante, España

Dra. Alba-María Martínez-Sala, Marketing Experiencial, Eventos y Comunicación (MAE-CO, UA), Universidad de Alicante, España

Dra. Almudena Barrientos, Grupo de investigación DEBATv - Escuela Universitaria de Turismo Iriarte, España

 

Scientific Committee

​

Amaro La Rosa, Universidad César Vallejo, Perú

Asunción Huertas Roig, Universitat Rovira y Virgili, España

Barbara Mazza, Sapienza Università di Roma, Italy

Belén Ávalos, Universidad Nacional del Chimborazo, Ecuador

Cesibel Valdiviezo, Universidad Técnica Particular de Loja, Ecuador

Clide Rodríguez Vásquez, Universidad de La Coruña, España

Concepción Campillo Alhama, Universidad de Alicante, España

Daniel Barredo, Universidad del Rosario, Colombia

David Caldevilla Domínguez , Universidad Complutense de Madrid, España

Denis Renó, Universidad Estadual Paulista - UNESP, Brasil

Eduardo Parra López, Universidad de La Laguna, España

Erika Fernández-Gómez, Universidad Internacional de La Rioja, España

Estela Mariné Roig, Universitat de Lleida, España

Eva Sánchez-Amboage, Universidad de La Coruña, España

Gabriela Baquerizo, Universidad Casa Grande, Ecuador

Irene Ramos-Soler, Universidad de Alicante, España

Iván Puentes, Universidad de La Coruña, España

Jenny Yaguache Quichimbo, Universidad Técnica Particular de Loja, Ecuador

Jhoana Córdova Camacho, Universidad Técnica Particular de Loja, Ecuador

José Rúas Araujo, Universidad de Vigo, España

Marco-Antonio Celdrán-Bernabéu, Universidad de Alicante, España

María del Carmen Gómez de la Fuente, Universidad Autónoma de Tamaulipas, México

María Dolores Fernández Poyatos, Universidad de Alicante, España

Narcisa Medranda Morales, Universidad Politécnica Salesiana, Ecuador

Pablo Escandón, Universidad Andina Simón Bolívar, Ecuador

Paulo López, Universidad Santiago de Compostela, España

Rosa Elena Gamarra, Universidad de Tarapacá, Chile

Rosa Torres-Valdés, Universidad de Alicante, España

Rosario Puertas Hidalgo, Universidad Técnica Particular de Loja, Ecuador

Tatiana Hidalgo-Marí, Universidad de Alicante, España

Valentín Alejandro Martínez, Universidad de La Coruña, España

Vanessa Duque Rengel, Universidad Técnica Particular de Loja, Ecuador

Vanessa Lam, Universidad Ecotec, Ecuador

Ximena Coronado Otavalo, Pontificia Universidad Católica del Ecuador Sede Ibarra, Ecuador

​

Partners

​

​

​