General Chairs

Anabela Mesquita, Polytechnic of Porto, Portugal

António Abreu, Polytechnic of Porto, Portugal

João Vidal Carvalho, Polytechnic of Porto, Portugal

Cristina Helena Pinto de Mello, ESPM - Higher School of Advertising and Marketing, Brazil

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Local Organizing Committee

Daniele Kretli Silva, ESPM - Higher School of Advertising and Marketing, Brazil

Luiza Palmeira, ESPM - Higher School of Advertising and Marketing, Brazil

Silmara Boihagian, ESPM - Higher School of Advertising and Marketing, Brazil

Paula Sauer, ESPM - Higher School of Advertising and Marketing, Brazil

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Advisory Committee

Alexandre Gracioso e Tatsuo Iwata, ESPM - Higher School of Advertising and Marketing, Brazil

Anders Norberg, Umeå University, Sweden

Björn Åstrand, Umeå University, Sweden

Carmen Alba Pastor, Complutense University of Madrid, Spain

Chia-Wen Tsai, Ming Chuan University, Taiwan

Dárida Maria Fernandes, ESE.PP, Portugal

Hayati Akyol,  Gazi University in Ankara, Turkey

Hui-Wen Vivian Tang,  Ming Chuan University, Taiwan

Isabel Maria Cabrita dos Reis Pires Pereira, University of Aveiro, Portugal

Ivanete Daga Cielo, Western Paraná State University, Brazil

Izabela Zych, Córdoba University, Spain

Johannes Lindner, University Teacher College Vienna/Krems, Austria

Juan J. Leiva, Málaga University, Spain

Jun Sung Hong. University of Illinois, USA

Neuza Pedro,  University of Lisbon, Portugal

Paula Peres, Polytechnic of Porto, Portugal

Pavel Zgaga, University of Ljubljana, Slovenia

Staffan Selander, Stockholm University, Sweden

Vicente J. Llorent, University of Cordoba, Spain

Ximena Vélez Calvo, Universidad del Azuay, Ecuador

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Scientific Committee

Adalmiro Pereira, Polythecnic of Porto, Portugal

Adauto Bueno, University of Sao Carlos, Brazil

Adriana Oliveira, Polythecnic of Porto, Portugal

Ângela Vaz, Polythecnic of Porto, Portugal

Agostinho Sousa Pinto, Polythecnic of Porto, Portugal

Alba Córdoba-Cabús, University of Malaga, Spain

Alejandro Peña, EAFIT University, Colombia

Alexandra Correia, Polythecnic of Viana do Castelo, Portugal

Almudena Barrientos-Báez, International University of La Rioja (UNIR), Spain

Álvaro López-Martín, University of Malaga, Spain

Ana Branca Soeiro de Carvalho, Polytechnic Institute of Viseu, Portugal

Ana Camarinha, Polythecnic of Porto, Portugal

Ana Lima, Polytechnic of Porto, Portugal

Ana Lúcia Terra, University of Coimbra, Portugal

Ana Paula Afonso, Polythecnic of Porto, Portugal

Anabela Serrano, Polythecnic of Porto, Portugal

Anacleto Cortez Correia, Portuguese Naval Academy, Portugal

Anna Romagnuolo, University of Tuscia, Italy

António Fernandes, Polytechnic Institute of Bragança, Portugal

Arminda Sequeira, Polythecnic of Porto, Portugal

Bruno Barbosa Sousa - Polytechnic Institute of Cávado and Ave (IPCA), CiTUR and UNIAG, Portugal

Bruno Gonçalves, Polytechnic Institute of Bragança, Portugal

Carlos Guardado da Silva, University of Lisbon, Portugal

Célia Talma Gonçalves, Polytechnic of Porto, Portugal

Célia Tavares, Polytechnic of Porto, Portugal

Célio Gonçalo Marques, Polytechnic Institute of Tomar, Portugal

Clara Sarmento, Polytechnic of Porto, Portugal

Cristina Helena Pinto de Mello, ESPM - Higher School of Advertising and Marketing, Brazil

César Collazos, University of Cauca, Colombia

Dália Liberato, School of Hospitality and Tourism, Polytechnic of Porto, Portugal

Dárida Maria Fernandes, School of Education of Polytechnic of Porto, Portugal

Domingos Silva, Institute of Higher Studies of Fafe, Portugal

Elga Costa, School of Hospitality and Tourism, Polytechnic of Porto, Portugal

Enrique Vázquez-Justo, Institute of Higher Studies of Fafe, Portugal

Eusébio Ferreira da Costa, Institute of Higher Studies of Fafe, Portugal

Fátima Matos da Silva, Portucalense University, Portugal

Fernanda A. Ferreira, UNIAG & School of Hospitality and Tourism, Polytechnic of Porto, Portugal

Fernando Moreira, Portucalense University, Portugal

Firmino Silva, ISLA-GAIA - Polytechnic Institute of Management and Technology, Portugal

Flávio Ferreira, UNIAG & School of Hospitality and Tourism, Polytechnic of Porto, Portugal

Graça Chorão, Polytechnic of Porto, Portugal

Guaracy Silva, University UniCesumar, Brazil

Helena Costa Oliveira, Polytechnic of Porto, Portugal

Hugo Sampaio, Polytechnic Institute of Cavado and Ave, Portugal

Isabel Borges, Institute of Higher Studies of Fafe, Portugal

Isabel Lopes, UNIAG & Polytechnic Institute of Bragança, Portugal

Isabel Vieira, Polytechnic of Porto, Portugal

Joana Alexandra de Sousa e C. T. Fernandes, Polytechnic of Porto, Portugal

Joaquim Ferraz Esteves de Araujo, University of Minho, Portugal

José Ramón Cardona, University of the Balearic Islands, Spain

Julian Mora Aliseda, University of Extremadura  FISAT President, Spain

Katarzyna Leśniewska-Napierała, University of Lodz, Poland

Laura Tallone, Polythecnic of Porto, Portugal

Luciana Oliveira, Polythecnic of Porto, Portugal

Luis Corujo, University of Lisbon, Portugal

Luis Gomes, Polytechnic of Porto, Portugal

Luís M. Afonso, Polythecnic of Porto, Portugal

Marco Furtado, Polytechnic of Porto, Portugal

Maria Carlos Lopes, School of Hospitality and Tourism, Polytechnic of Porto, Portugal

Maria Cristina Vieira de Freitas, University of Coimbra, Portugal

Maria Gorete Dinis, Polytechnic Institute of Portalegre, Portugal

Maria Inês Braga, Polytechnic of Porto, Portugal

Maria Inês Pinho, ESE - Polytechnic of Porto, Portugal

Maria Isabel Ribeiro, Polytechnic Institute of Bragança, Portugal

Maria Ivone Cardoso, Polytechnic of Porto, Portugal

Maria João Castro, Polytechnic of Porto, Portugal

Maria José Angélico Gonçalves, Polytechnic of Porto, Portugal

Marisol Correia, University of Algarve, Portugal

Marlon-Santiago Viñan-Ludeña, University of Granada, Spain

Miguel Mota, Polytechnic of Viseu, Portugal

Milena Carvalho, Polytechnic of Porto, Portugal

Nancy Silva, University UNIS, Brazil

Olimpio Castilho, Polythecnic of Porto, Portugal

Paula Odete Fernandes, UNIAG & Polytechnic Institute of Bragança, Portugal

Paulino Silva, Polytechnic of Porto, Portugal

Paulo Batista, University of Évora, Portugal

Paulo Meireles, Polythecnic of Porto, Portugal

Pedro Liberato, School of Hospitality and Tourism, Polytechnic of Porto, Portugal

Rodrigo Franklin Frogeri, FUMEC University, Brazil

Rui Castanho, WSB University in Dabrowa Gornicza, Poland

Rui Humberto Pereira, Polytechnic of Porto, Portugal

Sara Pascoal, Polytechnic of Porto, Portugal

Sandrina Teixeira, Polytechnic of Porto, Portugal

Sandro Carvalho, Polytechnic Institute of Cavado and Ave, Portugal

Sérgio Lousada, University of Madeira, Portugal

Susana Martins, Polythecnic of Porto, Portugal

Suzanne Amaro, Polytechnic Institute of Viseu, Portugal

Vitor Gonçalves, Polytechnic Institute of Bragança, Portugal

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