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II WCOMTOTEC21 – 2nd Workshop in Communication, Tourism and Technology

 

Tourism is probably one of the activities that have been most influenced by Information and Communication Technologies. Advances in this area have generated significant changes not only in promotion and dissemination but also in planning and marketing processes. When we refer to tourism activities, we are talking about experiences, therefore, the use of ICT ceases to be informative and extends to the experiential field through digital resources - videos, virtual reality, games, 360º photographs and virtual tours, among others - mobile and geolocation applications that advise the traveler and allow them to have a first approach to the destination or the tourist product, generating a previous experience that motivates and influences the selection and decision process.

Currently, the user "takes on a major role. He goes from being a mere spectator and consumer of what the Internet offers him to becoming a creator and generator of contents and services... he participates actively" (Nafría, 2008, p. 15). Thus, since tourism is a global activity, the promotion and dissemination of tourist destinations and services had to be adapted and updated to meet the needs of the customer.

In this scenario, communication and information become relevant, and need to be analyzed through the following topics: 

   • Digital tourism communication

   • Positioning of tourist destinations

   • Identity, image, and reputation of tourist destinations

   • Tourist behaviour and experiences

   • Users and tourist audiences

   • Transmedia narratives at the service of tourism

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Submission and Decision

 

Papers written in English (until 10-page limit) must follow the formatting rules for Proceedings in Smart Innovation, Systems and Technologies series (see Instructions for Authors at Springer Website / Word Template).

Papers written in Spanish or Portuguese (up to a maximum of 10 pages) must comply with the Thomson Reuters format.

 

The version of these papers for evaluation by the Scientific Committee, saved in PDF format, must not include identification, e-mail and affiliation of the authors. This information must only be available in the camera-ready version of accepted papers, saved in Word or Latex format and also in PDF format.
These files must be accompanied by the Consent to Publish filled out, in a ZIP file, and uploaded at the conference management system.

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Workshop Site for submissions

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Publication & Indexing

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Papers written in English and accepted and registered will be published in Proceedings by Springer in a book of the Smart Innovation, Systems and Technologies series will be submitted for indexation by ISI, EI-Compendex and SCOPUS, among others, and will be available in the SpringerLink Digital Library. 

 

Papers written in Spanish or Portuguese and accepted and registered will be published as a book chapter by the prestigious publisher THOMSON REUTERS indexed in SPI Scholarly Publishers Indicators (Q1).

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Organising Committee

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Dra. Verónica Altamirano-Benítez – Grupo de investigación de Comunicación Estratégica - Universidad Técnica Particular de Loja, Ecuador

Dr. Miguel Túñez-López – Grupo de Investigación Novos Medios - Universidad Santiago de Compostela, España

Dr. Jesús Segarra-Saavedra - Grupo de investigación Comunicación y públicos específicos (COMPUBES), Universidad de Alicante, España

Dra. Alba-María Martínez-Sala - Marketing Experiencial, Eventos y Comunicación (MAE-CO, UA) - Universidad de Alicante, España

Dra. Almudena Barrientos - Grupo de investigación DEBATv - Escuela Universitaria de Turismo Iriarte, España

Mgtr. Fabiana Altamirano – Universidad Santiago de Compostela, España

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Special Session Scientific Committee

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Amaro La Rosa, Universidad César Vallejo, Perú

Asunción Huertas Roig, Universitat Rovira y Virgili, España

Barbara Mazza, Sapienza Università di Roma, Italy

Belén Ávalos, Universidad Nacional del Chimborazo, Ecuador

Cesibel Valdiviezo, Universidad Técnica Particular de Loja, Ecuador

Clide Rodríguez Vásquez, Universidad de La Coruña, España

Concepción Campillo Alhama, Universidad de Alicante, España

Daniel Barredo, Universidad del Rosario, Colombia

David Caldevilla Domínguez , Universidad Complutense de Madrid, España

Denis Renó, Universidad Estadual Paulista - UNESP, Brasil

Eduardo Parra López, Universidad de La Laguna, España

Erika Fernández-Gómez, Universidad Internacional de La Rioja, España

Estela Mariné Roig, Universitat de Lleida, España

Eva Sánchez-Amboage, Universidad de La Coruña, España

Gabriela Baquerizo, Universidad Casa Grande, Ecuador

Irene Ramos-Soler, Universidad de Alicante, España

Iván Puentes, Universidad de La Coruña, España

Jenny Yaguache Quichimbo, Universidad Técnica Particular de Loja, Ecuador

Jhoana Córdova Camacho, Universidad Técnica Particular de Loja, Ecuador

José Rúas Araujo, Universidad de Vigo, España

Marco-Antonio Celdrán-Bernabéu, Universidad de Alicante, España

María del Carmen Gómez de la Fuente, Universidad Autónoma de Tamaulipas, México

María Dolores Fernández Poyatos, Universidad de Alicante, España

Narcisa Medranda Morales, Universidad Politécnica Salesiana, Ecuador

Pablo Escandón, Universidad Andina Simón Bolívar, Ecuador

Palmira Chavero, Universidad Técnica Particular de Loja, Ecuador

Paulo López, Universidad Santiago de Compostela, España

Rosa Elena Gamarra, Universidad de Tarapacá, Chile

Rosa Torres-Valdés, Universidad de Alicante, España

Rosario Puertas Hidalgo, Universidad Técnica Particular de Loja, Ecuador

Tatiana Hidalgo-Marí, Universidad de Alicante, España

Verónica Altamirano, Universidad Técnica Particular de Loja, Ecuador

Valentín Alejandro Martínez, Universidad de La Coruña, España

Vanessa Duque Rengel, Universidad Técnica Particular de Loja, Ecuador

Vanessa Lam, Universidad Ecotec, Ecuador

Ximena Coronado Otavalo, Pontificia Universidad Católica del Ecuador Sede Ibarra, Ecuador

 

Partners

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